Assignment 4 - Poster Design

For this assignment, we are to design a poster relating to a theme to save, kill, prevent etc.. I brainstormed and basically narrowed the theme down to either Stop franken-food or Stop GM food.. or Stop wearing fur/Stop animal abuse. Some sketches can be seen below. But after thinking, I've decided again the frankenfood one as it is not as easily understood as the abuse one. Below is my initial prototype that i presented in class...

some classmates commented that the background does not seem to fit with the images etc.. and that the image of a woman being stripped of her skin is very hard to portray without using real photographs and our limited skills, and also some commented that i've too much words and its also too small to read... so i've decided to keep certain parts including the zipper and eliminated the words... as they seem to distract the audience from the real slogan. Hence, i've come up with a second poster with the usage of blood to signify the harm caused by the demand for fur and leather. With the usage of red and black as the main and only colours, i think the message is brought out more clearly.

In this poster, i carefully balanced out the harmony between the blood and the words. i distributed the splatters in such a way that balanced the bold stop word. Also, the contrast between the blood red and black is very distinct. This is further added on by the white background. The role of the zip also brings the audience's eyes from top to bottom nicely.

some of my sketches :