Assignment 6: Design Analysis (Presentation)

Example of a good poster:


Composition: rule of third, point of focus - clear colour contrast.
Harmony: Visual Asymmetrical balance, balanced positive and negative space.
Controlling attention: Circular eye scanning
Colours: Sharp, contrasting colours, shading illustrates mystery.
- Red (Blood, sacrifice)
- Black (Solemn, Dark, Mysterious)
Gestalt principles: Figure & Ground - Ambiguity, spatial interaction with negative spaces.
Proximity - Grouping of branches forming a face.
Similarity - Equal value, shape, texture of tree throughout.
Closure - Can see face even when part of the information is missing.

Example of a bad poster:



Lack of selective focus.
Too much noise.
Lack of contrast in value, all characters too uniform.
Title fails to balance out the bottom heavy.
Lack of proximity.
Colours too saturated throughout the poster, no difference between the main focus and the rest.

classroom assignment: gestalt principles



this assignment is really mind boggling.. i had a very hard time trying to incorporate all the principles like figure and ground, closure, proximity, similarity and continuity using 3 shapes. But i managed to do it in the end, i think!

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Assignment 5: Greeting Card

Theme: Love

As this assignment tests our ability to utilise colours to convey messages and moods, i've decided to use pastel colours to signify love, and simple drawings that are not very complicated..I've come up with a few sketches that revolve around young and cute boys and girls ... and want to portray a young friendship.

But I've received some feedback from the class that the card is too primary school and looks like a card from some charity.. so i've decided to edit it and bring in other elements to enhance its visual appeal...

This is another card that i've made.. the theme is of course love, but with a darker element. I used only red and black to show passion and sorrow at the same time. Because this is a card that is used for an apology. The heart in the middle is to be cut out.. that is why it does not seem to blend in with the rest of the design.




the sketches: